Serious color for the serious decorator! Soft Gel Paste™ represents a completely new approach to food color formulation, delivering superior results over conventional food colors, especially when coloring icings and whipped toppings.

Why is Soft Gel Paste™ better than other colors?

• State-of-the-art technology is why Soft Gel Paste™ has so many advantages over the other food colors.
• Color molecule encapsulation creates a barrier that greatly reduces any aftertaste, while dramatically reducing fading. This technology controls fading to less than 20%, even in extreme conditions.
• Its superior formulation can withstand the harsh freeze/thaw cycle without colors bleeding.
• Frozen cakes which are set out at room temperature will form condensation. Soft Gel Paste™ will not run with the moisture like other food colors.
• Soft Gel Paste™ will not break down icings especially the more delicate non-dairy whipped toppings.
• It will not separate, weep and does not harden.
• The base ingredients allow the color to disperse immediately so you actually use less color.
• Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings and icings, buttercream icing, royal icing, rolled fondant, gum paste, marzipan, compound coating and white chocolate (with the addition of Flo-Coat).

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